Photographs are effective only if they can successfully grab the viewers’ attention. The opportunity to get this attention and pitch the idea is never to be missed. Grabbing the viewers’ attention in a publication is the main purpose of an editorial photograph. On this page, we will take a trip into the world of what is editorial photography and also discuss its various elements to get a clear idea of how it works.
Definition of Editorial Photography:
Before diving into the details let us take a look at the textbook definition. It is the type of photography that basically works on portraying the idea more than anything. Mostly, publications such as newspapers, magazines, and journals use these photographs.
Difference between Editorial and Commercial Photography
Firstly, the core difference is the goal. The objective of editorial photography is to tell a story and present a concept, while the purpose of commercial photography is to simply present a brand image, attract customers and increase sales.
Photographer’s role: - What Is Editorial Photography?
Photo edited in Lightroom.
Ownership and Pay:
As the editorial photographs are initially the ownership of the photographer, the publication using them will request the copyrights for a certain period. This is basically one of the niches that pay comparatively less.
In commercial photography the photographs are usually in the ownership of the client, thus it also pays more.
Working with the brief:
Tips for Editorial Photography:
Get a clear concept:
Before jumping into the photoshoot consider studying the subject and doing the research in order to craft a few concepts to build a base of meaningful editorial photographs. Planning is basically everything.
One factor that is even more important than visually pleasing photos is capturing the real ideas. This is essential because the main goal of editorial photography, as discussed above, is to document a strong message. You must keep it into account that pleasing visuals are not to be preferred over a realistic message.
Prepare according to the type of shoot:
Have patience: - What Is Editorial Photography?
Haste makes waste. If you are not getting what you decided in the initial plan, then do not get frustrated. There are hundreds of ways to do a single job. Think about alternative ideas and concepts. In short, be flexible.
Connect with the Subjects:
The only way to photograph the subjects in their original attitude is by making them comfortable. Work on connecting with the subjects and engaging in a conversation with them. This tip is also a key element in any portrait photography session.
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Have a nice photoshoot!
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